Meet the Yak Group

Sean is a digital and branding expert as well as a cannabis snob for full sun outdoor (but don’t tell anyone). His experience as an on-air radio personality includes many KMUD fundraising drives and a 10 week run with The Love Show, a call-in show about love and relationships. Hotboxing  In Humboldt is a passion project for Sean about an industry he has been in for over 30 years. He started in the industry as a cannabis mule. A red-eyed cowboy throughout the early 90s cruising LA to Newark. Now his latest endeavor is The Yak Group, a full-service ad agency that focuses on working with cannabis brands and farmers as well as Humboldt non-profits. His most memorable smoke out is with Willie Nelson on his bus In Vermont.

Tobin is a Certified Inbound Marketing expert and has been actively assisting brands in the digital space, primarily social media management and copy writing, for 12 years. His 28 years in fine dining restaurant management gave him the experience he needed to build a digital company based on the power of creating genuine connections across all industries that stand the tests of time and his published book "What Seems To Be The Problem" (available on Amazon....wink wink) finely tuned his writing chops.
A Bay Area transplant, Tobin moved to Humboldt from the East Bay with his wife and four young children to give them an opportunity to learn from soaking up the great outdoors and has cherished every minute of their time in their new forever community.