Building A Cannabis Brand

Steps for building a cannabis brand

The first step is understanding your target audience and defining your unique selling proposition. This allows you to zero in on who your ideal customer is and what makes your product special or different from others on the market. Second, build out your company identity by creating a strong name, logo, and visual identity system. This will be what identifies and sets you apart from other brands in such a competitive marketplace. Next, protect your investment by ensuring compliance with state and local cannabis regulations—this includes things like obtaining the proper licenses and permits. Finally, create compelling content that speaks to your target audience across channels like social media, PR, email marketing, etc.

What is a Brand

We're hiring!

Do you have strong industry expertise and a knack for helping passionate brands succeed? We'd love to have you on the team.

Advertising Account Manager

We're on the lookout for an advertising expert with significant experience in b2b multi-platform advertising and sales. 

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Send us your CV & cover letter to apply.

Social Media Manager

We're searching for a Social Media Manager who can work with our clients to supercharge their brands online.

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